Meet the Inwall Store Team

brian-kruse-owner-inwall-store
Brian
Owner
Mandi
Answer Net

Derek
Factory Director
Tony
OEM Systems
Order Questions
Bridge(Soon)
Marketing
Factory Folks
(Soon)
Irfan
Adv. Web Dev
General Store Questions
Lila
Warehouse (Soon)

This is the story of how Inwall Store came together and how it works as it does today.

It’s no great mystery why you’ve never heard of us!

If you’ve heard of us, it’s not because you saw us in an expensive magazine ad, or slick magazine product review. Magazine ads and reviews take a lot of time and money, and don’t improve a company’s products or service. We use what’s called a product-focused business model. This simply means that we choose to focus our efforts (and money) on developing new products and improving our existing products. We also choose to work directly with our customers (few dealers and no distributors). This provides us with direct, immediate feedback, and helps us improve our product in a more effective manner. Another plus for the customer is that our pricing is extremely competitive, as there is no middle man.

If you’ve heard of us, we hope it’s because someone you ran into along the way….a friend or an acquaintance perhaps….recommended our speakers. (Many thanks to all of you who are getting the word out.)

We feel that a recommendation from a friend or acquaintance is much better than recommendation from a magazine. This is why we focus our efforts on making top-notch products, and satisfying our customers rather than ‘getting press’.

Testimonials

Very Surprised. Holy Cow! These speakers sound much better and have a wider sound dispersion than I expected. I paired them with the Yamaha RX V375 receiver. The speakers are a perfect solution for my home theater. I enjoy listening to music on them too. Thank you, InWall.” ~JFH

“After comparison shopping at some of the big box stores,(including one of “specialty” electronics stores here recommended by my contractor who ultimately insalled system)your selection, ease of online shopping, and pricing beat the competition hands-down. In closing, I would recommend the In Wall Store over the competition HANDS-DOWN!!” ~Christopher Scaggs

As a musician, I would HIGHLY recommend InWallStore for home theater speaker purchases. You will save hundreds of dollars…if not more. Love the almost trimless grill… very sleek and professional looking. Currently installing these speakers at the time of this review”. ~Stephen Doheny

We’re a pure e-commerce business;

We’re a pure e-commerce business; meaning, we don’t have a storefront.  It’s not that unique. With a niche business such as inwall speakers, it makes a lot of sense.  Most audio stores don’t have the floor space to dedicate to this type of product as it’s a pretty small slice of the consumer electronics industry.  So a company like us steps in to fill the need out there with some variety. So as a by-product of e-commerce efficiency, we offer great products at lower prices.

Here’s how it works

We started selling a new brand of speakers called JA Audio back in 2003.  They were great. They were just starting out and had reached out to us to sell their stuff.  They didn’t have great pictures or a stellar website, so we started promoting the heck out of them and found there was a market for inwall speakers.  Over time, they got bigger and tried to scale up.  They started offering their product to other sites and those sites started undercutting the prices and began to slow down the brand for us.  Around this same time, companies like JBL, Parasound, NXG, Russound and more began to cut off the distributors who were selling to online retailers to protect larger retailers and began to implement Minimum Selling Price agreements to maximize their dealers profit.  We were selling fewer and fewer brands.

In 2007, we started to figure out we could make our own brand, much like JA Audio. The result was InwallTech.  In fact, the first deposit for the brand was made the week of the beginning of The Great Recession of 2008.  It’s probably the best decision we ever made!

Derek turned out to have some great products already in form with basic tools available in China. We had an idea of what we wanted in a speaker based on performance and on price point.  That product line was the ProGold Series. Since then, we’ve produced the High Definition Series and the latest ProTrim Series.  We’ve rounded out the line with a volume control and speaker selectors.  In 2016, our first Bluetooth Amplified Volume Control was shipped. Back then, we were getting frequent inquiries for a wireless inwall speaker, and this was our answer.

With Tony joining our team, we added new inventory to our product line. So in addition to selling our own brand of speakers, we started reselling quite a few speakers and accessories from OEM Systems. OEM produces the Architech brand of speakers that fill in nicely below our Inwalltech. Tony is much like myself, except he’s been through a few more rodeos!  You can read about Tony here.

Now, you might be wondering how the rest of the company’s divisions are functioning. The answer lies in sub-contracting. We don’t have a marketing department, a shipping department, a web team, or even an operations team.  We’re on our own, and we’re multinational!

Our Products

Our products are shipped to Portland, OR.  Source Logistics warehouses all of our products.  We pay a storage fee that’s much less than renting a warehouse of our own.  They charge us a flat fee for each shipment and they handle all the logistics around getting the order right.  They even weigh our products down to the thousandth of a pound so that each package is nearly 100% certain of being correct based on overall weight on the scale.  In all the years that we’ve been working with them, I can’t remember a single shortage that was their fault. They’re an amazing company.

Irfan, our web development guy lives in Pakistan. We found him on the Elance platform when we put a bid out for some custom coding work within our shopping cart software.  He turned out to be a polished gem among the sea of freelancers out there.  It’s kind of nice working with someone 13 time zones away, as we can go about our business during our day and let him do his work in our evening.  Kinda perfect.

Rob, our Amazon setup specialist, lives in Great Britain.  I met him through a conference of like-minded entrepreneurs called WDS.  He’s just getting started, but he really knows his way around the little bits of that world.

Our phone voice is that of The Answer Network out of Virginia.  Mandi is our lead person there and in charge of keeping the operators up to date with how our back-end system works to look up tracking numbers and other order details.  We don’t put too much of a load on these folks in terms of product information as they aren’t experts, and we’re not going to try to kid you that they are what they are not.  We handle all the technical calls ourselves via Calend.ly by scheduling an exact time to expect your call to arrive.  If you have a question about system planning, try our Inwallstore scheduled calls.

And for Fun: 23 Random Things About Us

  1. We have shipping locations in the US’ lower 48 states in all 4 time zones.
  2. We have our first dollar made on display.
  3. We have 2 “That was Easy” Staples buttons.
  4. We use mostly Apple computers.
  5. Everybody in the company sees all our emails.
  6. Brian is doing this in his spare time.
  7. We use Voice Over Internet type phones.
  8. We use a fulfillment warehouse for all our storage and shipping.
  9. We celebrate ‘Maple Bar Thursdays.’
  10. Two of us went to the same High School.
  11. We use colored paperclips.
  12. During the summer, the whole office might take a water-skiing lunch.
  13. In 2005, the whole company went on vacation and did business in Puerto Vallarta.
  14. Our first order from the website came in while the owner was on vacation….again in Mexico.
  15. We keep cute animal day calendars and tape the cutest ones up on a wall.
  16. We have casual Fridays…and Thursdays…and Wednesdays…and well you get it.
  17. We used to own a red Prius for company errands. The license frame says “…ya it’s got a Hemi”.
  18. The current website is the 6th version of redesigns in 15 years.
  19. We take most of our own pictures of products with a photo box called PhotoSimile.
  20. We’ve wired 12,000 square foot houses in the past.
  21. We still have pictures of most our installation pre-wires.
  22. A live person always answers the phone after the first prompt, and we use a live person message taker service if we can’t answer ourselves.
  23. We take it personal to get it right.